Lake Tahoe is a freshwater lake in the Sierra Nevada Mountains, straddling the border of California and Nevada. Lake Tahoe is 22 miles long, 12 miles wide, and has 72 miles of shoreline.

The North Lake Tahoe Marketing Cooperative, established in 2006, is a joint initiative funded by the Travel North Tahoe Nevada (Washoe County, Nev.) and the North Lake Tahoe Resort Association (Placer County, Calif.). It is designed to promote the entire North Lake Tahoe region as a single travel destination, from Tahoma on the West Shore to Spooner Summit on the East Shore.