Greg is originally from the Los Angeles area and moved to the mountains immediately after high school. He received his Finance degree from the University of Nevada, Reno and started working at a Lake Tahoe advertising agency specializing in the travel/tourism industry. Greg’s 30+ years of experience living and working in a mountain tourist community has situated him perfectly to lead in a Destination Marketing/Management Organization. Most of Greg’s focus is on the education of the visitor to support sustainability issues through the operation of the Incline Village Welcome Center and summer popup locations within the destination. Greg has hiked much of the Tahoe Rim Trail, climbed all of the area peaks, mountain biked most of the trails and kayaked miles of its shore.