NEWS
PRESS/ARTICLES
Partnership is the only way to sustain Lake Tahoe
Reno Gazette Journal – March 19, 2024
By: Andy Chapman, President/CEO, Travel North Tahoe Nevada
In our pursuit to address challenges in Lake Tahoe’s economy, Travel North Tahoe Nevada (TNTNV) emphasizes the vital role tourism plays in shaping it. With direct spending of the Lake Tahoe tourism economy clocking in at just under $5 billion, producing a total economic impact over $10 billion, tourism serves as the backbone supporting small businesses, jobs, and the community in Tahoe.
However, Tahoe’s tourism reputation is marred by negative perceptions that cast a shadow over its positive contributions. Recognizing the importance of responsible travel, TNTNV is actively working on strategies to navigate these challenges through the Lake Tahoe Destination Stewardship effort. This year, we begin efforts to execute on our strategic plan to bring key action steps of the Destination Stewardship Plan to life. While there is not a one-size-fits-all solution, we are dedicated to fostering a more responsible tourism approach to ensure the sustained well-being of our community. READ MORE
TART Connect to continue coverage for Incline Village, Crystal Bay
Sierra Sun – March 3, 2024
Travel North Tahoe Nevada announced the continuation of extended service areas and uninterrupted coverage for TART Connect Zone 3 (covering Incline Village and Crystal Bay), thanks to a renewed effort with regional partners. Following positive developments in regional partner participation, TART Connect is delighted to uphold its commitment to serving the community with enhanced accessibility and convenience. READ MORE
Incline Village Crystal Bay Visitors Bureau is now Travel North Tahoe Nevada
Press Release – Incline Village, NV – July 18, 2022
Travel North Tahoe Nevada, formally Incline Village Crystal Bay Visitors Bureau, has rebranded to reflect an enhanced commitment to responsible travel and sustainable tourism initiatives. As the public organization responsible for visitor services and destination marketing + management for the North Shore, Nevada side of Lake Tahoe, the staff and board of directors began focusing on foundational changes last fall. READ MORE
Inaugural drone show at Tahoe awes Incline Village, Crystal Bay communities
Sierra Sun – July 11, 2022
Over 5,000 spectators enjoyed Lake Tahoe’s inaugural SkyShow this Independence Day as 200 drones illuminated the night sky with picturesque scenes from the Sierra and patriotic lightscapes in red, white and blue. READ MORE
Lake Tahoe town opts for environmentally friendly drone show this 4th
The Optimist Daily – July 5, 2022
While it is a stunning tradition to launch fireworks every 4th of July for America’s Independence Day, we can’t deny it’s a bit of a risk these days. Climate-change-fueled drought in regions like the American west incurs the risk of wildfires with this tradition. READ MORE
Drone shows create firework-like displays on the Fourth
WSPA News 7 – July 4, 2022
With many locations in the US experiencing a historic drought, Fourth of July celebrations in some cities will look a little different this weekend. Some cities are trading the boom of fireworks for the buzz of drones. READ MORE
Western cities get creative after megadrought leads some to cancel firework displays
CNN – July 3, 2022
As severe drought persists in the Southwest, cities are making tough decisions about their traditional firework shows. Some cities have decided to cancel their pyrotechnic displays, while others have chosen to continue them. READ MORE
Thanks to microtransit, Lake Tahoe is handing out free rides all summer
SF Gate – June 30, 2022
Rather than order an Uber or Lyft on your next visit to Lake Tahoe, try calling up one of the local, on-demand shuttles for a ride that’s entirely free. In case you missed that: Yes, on-demand microtransit is free in Tahoe. You don’t have to drive and you don’t have to pay. It even helps reduce pollution. READ MORE